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If you are still opening Ads Manager in 2026 and spending hours tweaking lookalike audiences, interest stacks, and demographic exclusions, you are fighting a war that ended two years ago. For a decade, the “secret sauce” of Facebook and Instagram advertising was granular targeting. We obsessed over finding the perfect niche—women aged 25-34 who like […]

If you are still opening Ads Manager in 2026 and spending hours tweaking lookalike audiences, interest stacks, and demographic exclusions, you are fighting a war that ended two years ago. For a decade, the “secret sauce” of Facebook and Instagram advertising was granular targeting. We obsessed over finding the perfect niche—women aged 25-34 who like